Art of Advocacy Workshop: Stories that Change the World

I loved that the workshop size was small, because it made me more comfortable speaking aloud and collaborating with my peers. Matt’s lessons were very accessible and easy to understand. I felt I left with tangible goals in my advocacy work and a bunch of new skills and ideas.” — Art of Advocacy workshop participant, Spring 2022

Art of Writing partners with Berkeley alumnus and communications professional Matthew King to host a series of virtual workshops on the subject and practice of writing as advocacy. 

Over the course of a month, a group of 10-12 undergraduates learns how to research, write, and pitch stories on public policy topics of their choosing. Participants who successfully complete the workshop will be”Art of Advocacy Fellows.” Students have the opportunity to rigorously edit and revise their work to meet the standards of the industry’s most discerning editors. They will also have the chance to read their work aloud and receive real-time constructive feedback from the instructor and their peers. In conversation with King and other participants, students explore and experiment with narrative and rhetoric, with shaping a story to move their readers to action and advocacy for a cause, such as climate change, voting rights, food insecurity, and racial equality, among other issues. 

Students work in different forms and varied voices, including op-ed, social media campaigns, blog posts, letters to the editor, and more. Prospective fellows should submit their applications by October 5.

Join Art of Writing’s second cohort of Art of Advocacy Fellows!

About Matthew King: as a student at UC Berkeley in the 1980s, Matthew King majored in two things — English and following the Grateful Dead. He began his professional career in the publishing industry, where he served as executive editor and vice president of the Hollywood Reporter for many years. After transitioning to the nonprofit sector, he led numerous advocacy campaigns as director of communications and marketing for the ocean protection group Heal the Bay. He now operates May77 Communications, where he has led statewide government campaigns to address food insecurity and sea level rise. His work has been published in the Los Angeles Times, the New York Times, and the Wall Street Journal.


UC Berkeley undergraduate students who are able to attend all five sessions of the workshop.

Grant Provision

This five-session workshop meets on selected Fridays in October and November 2022 (Oct 14, Oct 21, Oct 28, Nov 4, Nov 18) from 1:00 to 3:00 pm (with break). The October 21 and November 18 sessions will be in person and the other sessions will be over Zoom.

To see a schedule of the workshop, please view the Art of Advocacy Schedule .pdf below.


October 5, 2022 11:59 pm

Application Materials

The Art of Advocacy Schedule.pdf 31.17 KB

Complete your Art of Advocacy application on the Submittable website. 

Please note that you will need to create a Submittable account to access the application. For technical assistance, please visit

For inquiries about the workshop, please contact Art of Writing at